Email marketing is great, but the greater thing you need is that you got to have the right approach.
Like everything in this world, if you want something great, you do have to put some great work input first.
Here are 10 tips to boost your marketing skills.
1. Be clear about your objectives.Do it for a reason, have an outcome in mind, for example, is it information, a sales pitch, a “just keeping in contact” or a promotional piece? If you don’t know what you want to achieve, you won’t get any meaningful results.
2. What do your readers expect of you?
Why did they sign up, what was your previous offer? If your list is made up of previous customers then ask yourself what would you want them to feel when they get your email and what they might want to know after buying from you.
3. What do you want your audience to do after reading your email?