When
you search for the best tips to help you rank a whole site or any
particular article, then you will find a number of different ways to do
so.
Some will suggest working on On-page SEO optimization, some would suggest focusing on off-page optimization while some would recommend you to focus more on social media.
But there is one particular thing that everyone will recommend you to focus on to rank an article. And that thing is long tail keywords!
Long tail keywords are very important when it comes to ranking a blog or an article.
The reason behind this is if you are trying to target a short keyword like “blogging” and you think that you can rank it then you are wrong.
Unless
you have an authority website like ProBlogger.net, you won’t be able to
rank for such generic keywords in any way possible.
But if you use long tail keywords like "best blogging tips 2016" or “what are the best blogging tools” then ranking for such terms is comparatively easy.
If
you are in the blogosphere for some time now then you would know that
Google has been changing the search algorithm again and again by
introducing new penalties like Google Panda, Penguin, and Hummingbird.
In a way, these penalties are doing a really good work of filtering out
the search results to give you the best answer to the query you search
for instead of giving you results that are just spam.
But
even when you provide the highest quality article with long-tail
keywords as your targeted keyword, there is a very good chance that you
might get penalized with the Google penalties.
Since
Google penalties are mostly based on spam removal and your article or
website’s ranking depend on keywords, the penalties and keywords are
closely connected.
I
will talk about how to save your blog from such penalties later in the
article but before that let’s see how you can find the best long tail
keywords.
How To Find Long Tail Keywords?
Finding
long tail keywords is not at all tough, but you should keep one thing
in mind that using a long tail keyword doesn’t mean that you will start
ranking for the keyword just because you are using that keyword.
It
all depends on the competition and the quality of the material that you
will produce for that keyword. If no one is targeting that particular
keyword, then you might not find it tough to rank.
You
will need to produce the best content for that keyword and build some
relevant and authoritative backlinks to provide strong support to your
article. Only then, you will ensure that your article ranks for the
targeted keyword for a long time.
There are many different ways of finding long tail keywords – you can use keyword research tools, you can spy on your competitors, and you can use Google search as well to come up with unique keywords that no one is using.
Let’s start with how to use Google search to find long tail keywords!
1) Finding Long Tail Keywords Using Google Search:
Since
you already have a blog, you will know the niche for which you want to
find the keyword. Suppose you have a blog in Android niche then you will
probably search for keywords like Android apps and games, Android
rooting, hard resets, tutorials, etc.
